Toronto CREW announces new Mission Statement

March 15, 2016
Written by: Toronto CREW

Toronto CREW announces new Mission Statement

News Article:
For the past several months the Toronto CREW Board, along with other Toronto CREW members, has been going through a strategic planning exercise to shape our Chapter’s direction for 2015-2018. From this exercise we determined three focused directives moving forward – Brand, Programs and Membership. We will be sharing more information with you on each of these directives over the next couple of months.

The Board also considered the existing mission statement and Toronto CREW tag line and how we can use them to differentiate ourselves from other organizations in the marketplace.  We concluded that Toronto CREW’s mission statement and tag line needed to be updated to more accurately reflect what Toronto CREW is all about in the current marketplace. Our revised mission statement, as approved by the Board, is as follows:

Toronto CREW is dedicated to empowering women to excel, influence and lead throughout their commercial real estate career.  

Excel – Influence – Lead are powerful, strong, active words that capture what our organization strives to provide to our individual members. Stay tuned for more information on the positive evolution of our organization as we enter Toronto CREW’s 20TH Anniversary Year.

Kim Lanthier
Toronto CREW President